Company: Creative Teaching Press
Project: B2B Product Launch and Marketing
B2B Sales and Marketing Strategy: Develop annual promotional plan for new product launches, strategic discount offers to drive revenue, obtain product placement and increase sell-through, strategically block competing products, clear out old inventory, and help margins by increasing print runs.
Webinar Presenter: planned, coordinated, and presented effective webinars to our network of 800 retailers throughout the U.S.
New Product Launch Promotional Campaign: developed and communicated new product offers to dealer network (U.S. and International)
In-Store Merchandising: developed in-store merchandising materials including retail displays, racks, shelf talkers, signage, hang tags, packaging and sales promotions
